Yi, Richard, Ph.D.

Associate Professor
Department of Health Education and Behavior

  • Ph.D. in Psychology, Stony Brook University (2002)
  • M.A. in Psychology, Stony Brook University (1999)
  • B.A. in Psychology, B.A. in English, Lafayette College (1996)
  • Curriculum Vitae

Yi Picture


FLG 12
P.O. Box 118210
Gainesville, FL 32611-8210
(352) 294-1813




Richard Yi joined the Department of Health Education and Behavior in 2016 as Associate Professor. He previously held academic positions at the University of Maryland, College Park (2010-2016) and the University of Arkansas for Medical Sciences (2005-2010).

Dr. Yi employs behavioral economic approaches to examine basic processes underlying addiction and related behaviors. His research has focused on valuation of delayed outcomes (delay discounting) and dynamic inconsistency as principal factors in substance use, abuse, and relapse. More recently, Dr. Yi’s research has explored intervention approaches to remediate accelerated delay discounting associated with addiction and other loss-of-control health behaviors. He is also broadly interested in the intersection of intertemporal and interpersonal decision-making.

Dr. Yi serves on the editorial boards of the Journal of the Experimental Analysis of Behavior, Experimental and Clinical Psychopharmacology, Behavioural Processes, Journal of Addiction Research and Therapy, The Behavior Analyst, and The Psychological Record. He has served as ad-hoc reviewer for numerous journals in the areas of addiction, decision-making, learning, and general psychology. He regularly serves as grant reviewer for the National Institutes of Health and The National Science Foundation.

Research Interests:

  • Behavioral economics
  • Self-control and impulsivity
  • Delay discounting
  • Mindset approaches to health behavior change