Bernhardt, Jay, Ph.D., M.P.H.

Department of Health Education & Behavior

Center for Digital Health & Wellness

  • Ph.D. in Health Behavior and Health Education, University of North Carolina, Chapel Hill (1999)
  • M.P.H. in Health Education and Behavioral Science, Rutgers College, the State Univ of New Jersey (1994)
  • B.A. in Sociology, Rutgers College, the State University of New Jersey (1992)
  • Curriculum Vitae


P.O. Box 118210
Gainesville, FL 32611-8210
(352) 294-1800




Jay M. Bernhardt, Ph.D, M.P.H. comes to the Department from the Centers for Disease Control and Prevention in Atlanta, GA, an agency in the US Department of Health and Human Services. He directed the CDC National Center for Health Marketing with a staff of more than 500 and an annual budget of more than $100 million. Under Bernhardt’s leadership, the CDC led the federal government in the scientific application of social media, mobile health, and participatory web technologies to increase public engagement and health promotion.

Prior to his tenure at the CDC, Dr. Bernhardt was an Assistant Professor of Behavioral Sciences and Health Education in the Rollins School of Public Health at Emory University and Assistant Professor of Health Promotion and Behavior in the School of Health and Human Performance at the University of Georgia. His PhD in health behavior and health education is from the school of public health at the University of North Carolina at Chapel Hill.

Dr. Bernhardt has dozens of publications, serves on three editorial boards, has received numerous prestigious awards, and is a member of five honor societies, including Eta Sigma Gamma and Delta Omega. In 2001, he was the youngest member ever elected to the executive board of the American Public Health Association and was later elected vice chair of the board.

In 2010 Dr. Bernhardt established the Center for Digital Health and Wellness. This new center conducts domestic and global research with collaborators from across UF on the application of new information and communication technologies to health promotion, disease prevention, wellness, and surveillance.  Dr. Bernhardt currently serves as the full-time Director of the Center as well as Professor for the Department.